There is no such thing as a ‘passive candidate’
I have to admit I am sick and tired of hearing talk of ‘active’ and ‘passive’ candidates. Even though I admit to freely using the terms myself… until very recently.
But I am going to stop doing that.
People ramble on about ‘passive’ candidates, as if this is a totally fresh breed of human being, that only new-age, especially savvy recruiters know how to connect with. The ‘passive candidate’ has become a mystical ‘super-talent’, somehow superior and different to the bog-standard ‘active’ candidate, who has demeaned him or herself somehow, by actually sinking to the low of actively looking to change jobs.
Well here is a newsflash. There is no such thing as a passive candidate.
In the modern world of sustained talent shortages in niche areas, and evolving job-search behavior, today’s recruiters must think like this…
Everyone is a candidate, all the time.
What I am saying is that the only difference between an ‘active’ and a ‘passive’ job-seeker is a question of timing!
Everyone is ‘active’ if you convert them.
And therein lies the modern recruiting challenge. Yes, to identify and locate the talent with the skills we need. But then it’s up to us to convert them to ‘active’ status. That’s right, you “runner of job-board ads”, you “searcher of the tired old data-base”. It’s your challenge to find them, connect with them, seduce them… and in time, entice them to consider a new role.
So lets not talk about ‘passive’ anymore. It’s meaningless. All candidates are active… some just have to have their new job search ignited!